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Home
Social Media
SOCIAL MEDIA STRATEGY

Content &
Social Media.

We help brands turn social media into a clear content system - with strategy, positioning, campaign ideas, captions, planning and formats that connect back to the bigger business goal.

Strategy Planning Captions Campaigns Social SEO
HOW WE WORK

From messy ideas
to a clear content flow.

Audit Strategy Content Pillars Campaign Plan Captions Scheduling Optimization Reporting Audit Strategy Content Pillars Campaign Plan Captions Scheduling Optimization Reporting

We keep the process clear: first we understand what your content needs to achieve, then we build the structure, plan the formats and create the direction your team can actually work with.

less panic, more plan
STRATEGY BEFORE CONTENT

Before you post,
know what it’s for.

Social media works when your content has a clear role: building trust, explaining your offer, creating demand or supporting a launch.

We help you create the structure behind your content - so your posts feel intentional, consistent and connected to your business.

content needs direction
Strategy. Planning. Captions. Campaigns. Social SEO.
Content Systems. Content Systems. Content Systems.
THE SYSTEM BEHIND THE SCROLL

Content that has
a reason to exist.

We don’t treat social media as isolated posts. We connect strategy, campaign thinking, captions and planning into one clear system - so your content knows where it is going.

01 Strategy

Positioning, audience focus and content pillars that give your social media a clear direction.

02 Planning

Campaign ideas, launch timelines and monthly structures that make content easier to manage.

03 Captions

Hooks, angles and wording that sound like your brand and make the message land faster.

make every post make sense
SOCIAL MEDIA PACKAGES

Choose your
content setup.

Whether you need a strategy reset, a clear content direction or ongoing support - we build the setup around what your brand actually needs.

01

Strategy
Starter

For brands that need clarity before creating more content. We define positioning, audience focus, content pillars and a clear direction for your social media.

  • Social Media Audit
  • Positioning & content direction
  • Content pillars
  • Platform focus
  • Actionable strategy PDF
FormatStrategy sessions + PDF
Timeline2-3 weeks
Investment€ 2,000-€ 2,500 one-time
02

Content
Direction Kit

For brands that have content assets or a team, but need ideas, structure and clear guidance for what to create and how to communicate it.

  • Campaign ideas
  • Reel & post concepts
  • Caption angles & hooks
  • Briefings for team or creators
  • Monthly content plan
FormatConcept kit + content plan
Timeline2-4 weeks
Investmentfrom € 2,500 one-time
03

Social Media
Management

For brands that want strategic ongoing support with planning, captions, scheduling and optimization - without turning social media into daily chaos.

  • Monthly content planning
  • Captions & copywriting
  • Scheduling support
  • Social SEO optimization
  • Reporting & recommendations
FormatMonthly retainer
Minimum term3 months
Investmentfrom € 2,000 / month
Content assets can come from your team, creator or photographer. We bring the strategy, structure, captions and plan.
not one size fits all
FLEXIBLE SETUP

Built around
your team.

Some brands need one clear strategy sprint. Others need monthly planning, captions and ongoing support. We shape the setup around your team, your content assets and your goals.

One-time project Monthly retainer Strategy sprint Content plan add-on
WHY IT WORKS

Less chaos.
More content logic.

We build social media systems that feel clear, strategic and manageable - not like another thing on your never-ending to-do list.

01Clarity first. Always.

We define what your brand should say, who it speaks to and what role your content should play before we plan anything else.

02Consistency over noise.

We create recurring formats, clear pillars and campaign ideas that make showing up easier - without posting random content just to stay visible.

03Content with purpose.

Every post should have a job: explain your offer, build authority, create demand, support a launch or move people closer to buying.

04A calm, structured process.

Strategy, planning, captions, briefings, scheduling and reporting - organized in a way that keeps content moving without daily chaos.

Content System built to connect
Content PillarsCampaign IdeasReel ConceptsLaunch PlanningSocial SEOContent ThemesMonthly PlanningFormat Strategy Content PillarsCampaign IdeasReel ConceptsLaunch PlanningSocial SEOContent ThemesMonthly PlanningFormat Strategy
CaptionsHook IdeasBrand VoiceContent FormatsCampaign FlowStory AnglesConversion CTAsAudience Journey CaptionsHook IdeasBrand VoiceContent FormatsCampaign FlowStory AnglesConversion CTAsAudience Journey
ready to make content make sense?

Let’s build your
content system.

Tell us where your social media currently feels messy - and we’ll help you figure out which setup makes the most sense for your brand.

Let’s talk social →
She Leads Agency

VIENNA I LONDON
Full Service Consulting, E-Commerce & Content Agency 🩶

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