JOIN & LEAD

Whatever the f*ck
you want.

We help brands sell more, scale smarter and build systems that actually work - no endless meetings, no BS, just results.
BASED IN VIENNA & LONDON.

✦ E-Commerce✦ Email Marketing✦ GEO✦ Canva✦ Content Strategy✦ Workshops
SHOPIFYE-COMMERCE CONSULTINGEMAIL MARKETINGGEOWORKSHOPS & TRAININGSSHOPIFYE-COMMERCE CONSULTINGEMAIL MARKETINGGEO
WHAT WE DO

Less fluff.
More results.

We scale e-commerce systems that sell: Shopify structure, email flows, GEO visibility and clear growth strategy — no random marketing, no busywork.

01
MAKE THE SHOP SELL

E-Commerce
Consulting

SHOPIFY STRATEGY & GROWTH

Your Shopify store should do more than look good. We improve structure, UX, conversion paths and product logic so your shop can actually sell.

  • Shopify Setup & Relaunch
  • Shop Structure & UX
  • Conversion Optimization
  • Product Page Strategy
  • Analytics & Reporting
Scale my shop →
WE MAKE YOUR SH*T WORK
02
FLOWS THAT SELL FOR YOU

Email Marketing
& Automation

SMART FLOWS, BETTER SALES

Your email list is one of your strongest sales channels. We build automated flows and campaigns that guide, convert and bring customers back.

  • Mail Client Setup
  • Welcome & Abandoned Cart Flows
  • Post-Purchase Flows
  • Segmentation & Campaigns
Explore more →
03
GET FOUND BY HUMANS & AI

GEO & AI
Visibility

BE VISIBLE WHERE PEOPLE SEARCH

We make your brand easier to find, understand and recommend — on Google, ChatGPT and the platforms your customers use to search.

  • GEO Strategy
  • SEO Structure
  • AI-readable Content
  • Shopify Content Optimization
Get visible →
01
MAKE THE SHOP SELL

E-Commerce
Consulting

SHOPIFY STRATEGY & GROWTH

Your Shopify store should do more than look good. We improve structure, UX, conversion paths and product logic so your shop can actually sell.

  • Shopify Setup & Relaunch
  • Shop Structure & UX
  • Conversion Optimization
Scale my shop →
02
FLOWS THAT SELL FOR YOU

Email Marketing
& Automation

SMART FLOWS, BETTER SALES

Your email list is one of your strongest sales channels. We build automated flows and campaigns that guide, convert and bring customers back.

  • Mail Client Setup
  • Welcome & Abandoned Cart Flows
  • Post-Purchase Flows
Explore more →
03
GET FOUND BY HUMANS & AI

GEO & AI
Visibility

BE VISIBLE WHERE PEOPLE SEARCH

We make your brand easier to find, understand and recommend — on Google, ChatGPT and the platforms your customers use to search.

  • GEO Strategy
  • SEO Structure
  • AI-readable Content
Get visible →
WE MAKE YOUR SH*T WORK
✦ COMING TO AUSTRIA IN JUNE 2026

TikTok Shop
is coming.

A new social commerce channel is opening in Austria - and early brands have the chance to turn attention into direct sales before everyone else catches up.

get ready!
We help brands and stores get TikTok Shop ready: setup, Shopify integration, product sync, strategy, onboarding and optimization.
Explore TikTok Shop →
Brand Building · Brand Strategy · Visual Direction · Messaging ·
Make it feel like you · Make it feel like you · Make it feel like you ·
Brand Building

Not just
a pretty logo.

We help you turn scattered ideas into a clear brand system - with positioning, messaging, visual direction and rollout logic that feels sharp, recognisable and usable.

Positioning Messaging Visual Direction Launch Rollout
Explore Brand Building →
✦ ADD-ON SERVICE

Content & Social
Media

STRATEGY FIRST, CONTENT SECOND
Social media is not the main strategy - it supports it. If your Shopify, email and GEO setup need content to connect the dots, we help with clear messaging, campaign ideas and social media execution that fits the bigger plan.
For everyone who wants to stop designing from scratch every single time. Our Canva workbooks, courses and templates help you create cleaner content, faster workflows and designs that actually look like your brand.
✦ ACADEMY & DIGITAL PRODUCTS

All about
Canva

DESIGN SMARTER, NOT HARDER
WHY SHE LEADS

We've been in
your shoes.

That’s why we get it.

We don’t just consult — we’ve built Shopify stores, email funnels, digital products and launch systems ourselves. So we know what works, what wastes time and what actually moves revenue.

5+Years in business
VIELONBased in
100%No BS policy

⚡ We move fast

No endless onboarding. We assess, plan and execute quickly.

🎯 Strategy before tactics

Shopify, email and GEO decisions rooted in your business goals.

💬 Straight talk

We tell you what works, what doesn’t and what to fix next.

🛠️ Done-with-you

Your team understands the system and can keep improving it.

WORKSHOPS & TRAININGS

Learn it.
Own it.

Workshops for teams, founders and marketers who want to understand the tools, systems and strategy behind smarter digital growth - from Shopify to email marketing, Canva, AI and content.

make it make sense
Explore workshops →
THE HUMANS BEHIND IT

Meet the team.

Led by Jen, powered by a small team that brings strategy, Shopify, newsletter marketing, content strategy, design and operations together.

Jen

Founder & CEO · Strategy · E-Commerce

The lead behind She Leads. Jen sets the vision, strategy and direction — connecting business goals, Shopify structure and growth decisions.

Viktoria

Shopify · Newsletter Marketing · Content Strategy

Viktoria supports Shopify setups, newsletter concepts and content strategy — turning ideas into clear, practical marketing structures.

Arta

Shopify · Design · Operations

Arta brings structure, design sense and operational clarity into projects — keeping details aligned and processes moving smoothly.

READY WHEN YOU ARE

Stop guessing.
Start leading.

Ready to fix your Shopify setup, email flows or e-commerce strategy? Book a free 30-minute discovery call and let’s find the smartest next step.

Book your free call →
No commitment. Just clarity. And maybe a virtual coffee.