At She Leads, we guide you through every step of building a successful Shopify store - from concept to conversion-ready launch. We take the time to understand your business model, brand identity, and target audience, ensuring that every element of your store is strategically aligned with your goals. From structuring collections to implementing essential apps and setting up seamless checkout flows, we create an end-to-end setup that feels intuitive, professional, and built for growth. Your launch is not just a website going live - it’s a polished, revenue-ready experience.

If your current store no longer reflects your brand or isn’t performing the way it should, our relaunch service offers a complete transformation. We analyse your existing setup, identify friction points, and rebuild your store using design, UX, and conversion best practices. Whether you need a visual refresh, a structural overhaul, or a strategic repositioning, we craft a relaunch that elevates your digital presence and improves performance from day one. The result? A modern, seamless store that finally does justice to your products.

Choosing the right theme is more than an aesthetic decision - it’s the backbone of your store’s performance. We help you select the ideal Shopify theme based on your business needs, functionality, and long-term scalability. Then we customise it to fit your brand’s identity, ensuring that layout, typography, colour palette, and user flow feel cohesive and uniquely yours. Every detail is tailored to enhance usability and create a premium experience your customers will love.

Your product pages determine whether a visitor becomes a customer - and we build them with conversion in mind. Through persuasive messaging, intuitive layouts, trust-building elements, and clear CTAs, we design product pages that highlight your value while reducing barriers to purchase. From mobile optimisation to visual storytelling, we combine strategy and aesthetics to help your products stand out and convert consistently.

Shopify’s ecosystem offers powerful tools -but only when chosen and configured correctly. We implement and optimise essential apps such as review systems, click-and-collect solutions, subscription setups, loyalty programs, and intelligent upsell tools. Each app is carefully selected and customised to support your customer journey and operational workflow without slowing down your site. You get a streamlined, efficient setup that enhances both user experience and revenue.

Selling across markets requires more than translation - it demands localisation. We adapt your store for German-speaking and English-speaking audiences with region-specific language, pricing, VAT rules, legal requirements, and cultural nuances. From local payment methods to shipping logic and content tone, we create a store that feels native to every market you serve, helping you build trust and expand internationally with ease.

Your email system is one of your strongest sales channels and we help you build automated flows that nurture, convert, and retain customers. From welcome sequences to abandoned cart reminders, post-purchase journeys, review requests, and win-back campaigns, each flow is crafted to feel personal, valuable, and on-brand. We combine strategic copywriting with data-driven segmentation to ensure your emails show up at the right moment and drive measurable revenue.

Before you scale, you need clarity and our Shopify audits offer exactly that. We evaluate your store’s structure, UX, analytics, loading speed, product hierarchy, and conversion potential. You receive a clear, prioritised action plan that outlines what works, what doesn’t, and what needs to be fixed immediately. Our optimisation service ensures your store runs faster, smoother, and more effectively, helping you unlock performance improvements that can dramatically boost revenue.

With over 12 years of experience in e-commerce and Shopify, our consulting goes far beyond store design. We partner with you to build sustainable systems, refine your sales strategy, improve operational workflows, and shape a customer journey that supports long-term growth. Drawing from deep expertise across multiple industries and international markets, we provide clear, actionable guidance tailored to your business model. Whether you’re planning a launch, scaling your product line, or expanding globally, we help you make confident, informed decisions backed by real-world experience.